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Argues that companies that offer what their customers consider superior quality products and services will be most successful, and provides advice on reaching that end
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Managing Customer Value, Bradley Gale, Robert Chapman Wood
- Language
- Released
- 1994
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Managing Customer Value
- Language
- English
- Authors
- Bradley Gale, Robert Chapman Wood
- Publisher
- Free Press
- Released
- 1994
- Format
- Hardcover
- ISBN10
- 0029110459
- ISBN13
- 9780029110454
- Series
- Rating
- 3.65 out of 5
- Description
- Argues that companies that offer what their customers consider superior quality products and services will be most successful, and provides advice on reaching that end