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This second edition of Qualitative Research Methods in Public Relations and Marketing Communications is a practical guide for students undertaking qualitative research, encouraging them to engage effectively and critically with the practices and discourses of professional communication.
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Qualitative Research Methods in Public Relations and Marketing Communications, Christine Daymon, Immy Holloway
- Language
- Released
- 2011
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Qualitative Research Methods in Public Relations and Marketing Communications
- Language
- English
- Authors
- Christine Daymon, Immy Holloway
- Released
- 2011
- Format
- Paperback
- Pages
- 397
- ISBN10
- 0415471184
- ISBN13
- 9780415471183
- Series
- Tags
- Non-Fiction, Textbooks, Business, Business & Management, University Textbooks, Marketing & Sales, Marketing and PR
- Rating
- 3.65 out of 5
- Description
- This second edition of Qualitative Research Methods in Public Relations and Marketing Communications is a practical guide for students undertaking qualitative research, encouraging them to engage effectively and critically with the practices and discourses of professional communication.