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A marketing expert describes how female "spending power" has changed the face of advertising and marketing over the last thirty years and uses first-hand accounts from advertisers and marketers to show how the apparel, health care, technology, and financial industries have been transformed by women.
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Pocketbook Power, Bernice Kanner
- Language
- Released
- 2004
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Pocketbook Power
- Subtitle
- How to Reach the Hearts and Minds of Today's Most Coveted Consumers--women
- Language
- English
- Authors
- Bernice Kanner
- Publisher
- McGraw-Hill Companies
- Released
- 2004
- Format
- Hardcover
- Pages
- 211
- ISBN10
- 0071418601
- ISBN13
- 9780071418607
- Series
- Rating
- 3 out of 5
- Description
- A marketing expert describes how female "spending power" has changed the face of advertising and marketing over the last thirty years and uses first-hand accounts from advertisers and marketers to show how the apparel, health care, technology, and financial industries have been transformed by women.