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More about the book
An accessible story that reveals an innovative approach to planning, managing and benchmarking the sales and marketing functions as a resource in an organisation. We follow Sue Hunt who has been hired not for her leadership of technology, sales or operations, but because she knew how to be a customer.
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The Leaky Funnel, Hugh Macfarlane
- Language
- Released
- 2003
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Good
- Price
- €1.99
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- Title
- The Leaky Funnel
- Language
- English
- Authors
- Hugh Macfarlane
- Publisher
- Bookman
- Released
- 2003
- Format
- Paperback
- Pages
- 217
- ISBN10
- 0975135414
- ISBN13
- 9780975135419
- Series
- Rating
- 3.55 out of 5
- Description
- An accessible story that reveals an innovative approach to planning, managing and benchmarking the sales and marketing functions as a resource in an organisation. We follow Sue Hunt who has been hired not for her leadership of technology, sales or operations, but because she knew how to be a customer.