Sold out
More about the book
A complete marketing resource for the inexperienced, showing how to plan, implement and assess an on-line presence. This book demonstrates how to apply rigorous classic marketing methods to the Internet and how to integrate Internet marketing activities into a company's general marketing plan.
Book purchase
The Internet Marketing Plan, Kim M. Bayne
- Language
- Released
- 2000
- product-detail.submit-box.info.binding
- (Paperback)
We’ll email you as soon as we track it down.
Payment methods
We’re missing your review here.
- Title
- The Internet Marketing Plan
- Subtitle
- The Complete Guide to Instant Web Presence
- Language
- English
- Authors
- Kim M. Bayne
- Publisher
- Wiley
- Released
- 2000
- Format
- Paperback
- ISBN10
- 0471355984
- ISBN13
- 9780471355984
- Series
- Tags
- Non-Fiction, Business, Business & Management, Technology & Engineering, Computers & Internet, Marketing & Sales
- Rating
- 2 out of 5
- Description
- A complete marketing resource for the inexperienced, showing how to plan, implement and assess an on-line presence. This book demonstrates how to apply rigorous classic marketing methods to the Internet and how to integrate Internet marketing activities into a company's general marketing plan.