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How Do You Bring A Magnificently Diverse Country-With Twenty-Eight States, Seven Union Territories, Eighteen Official Languages And 1.12 Billion People-Under One Brand? In What Was A Complex And Massive Exercise, This Is Exactly What The Author, Amitabh Kant, Former Joint Secretary In The Ministry F Tourism, And His Colleagues Cutting Across Various Government Departments Achieved As They Put India On The World Tourism Map With Their 'Incredible India' Campaign.
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Branding India, Amitabh Kant
- Language
- Released
- 2009
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- (Paperback)
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- Title
- Branding India
- Language
- English
- Authors
- Amitabh Kant
- Publisher
- Harpercollins
- Released
- 2009
- Format
- Paperback
- Pages
- 298
- Series
- Description
- How Do You Bring A Magnificently Diverse Country-With Twenty-Eight States, Seven Union Territories, Eighteen Official Languages And 1.12 Billion People-Under One Brand? In What Was A Complex And Massive Exercise, This Is Exactly What The Author, Amitabh Kant, Former Joint Secretary In The Ministry F Tourism, And His Colleagues Cutting Across Various Government Departments Achieved As They Put India On The World Tourism Map With Their 'Incredible India' Campaign.