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The Real Toy Story

Inside the Ruthless Battle for Britain's Youngest Consumers

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In the tradition of "Fast Food Nation" comes the inside story of toys and the industry that makes them. Tapping into the concerns millions of adults have about the toys they choose for the children in their lives, this riveting expos is essential reading for everyone who cares about kids.

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The Real Toy Story, Eric Clark

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Released
2007
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Title
The Real Toy Story
Subtitle
Inside the Ruthless Battle for Britain's Youngest Consumers
Language
English
Authors
Eric Clark
Released
2007
Format
Paperback
Pages
336
ISBN10
0552774065
ISBN13
9780552774062
Series
Rating
3.35 out of 5
Description
In the tradition of "Fast Food Nation" comes the inside story of toys and the industry that makes them. Tapping into the concerns millions of adults have about the toys they choose for the children in their lives, this riveting expos is essential reading for everyone who cares about kids.