Bookbot

Marketing to Millennials

Reach the Largest and Most Influential Generation of Consumers Ever

Book rating

3.5(113)Add rating

Parameters

Pages
202 pages
Reading time
8 hours

More about the book

Identifies specific behaviors and attitudes common to the Millenial generation, and shows businesses how to build a listening and participation strategy, engage new social tools, and incorporate fun into the brand experience.

Book purchase

Marketing to Millennials, Jeff Fromm, Christie Garton

Language
Released
2013
product-detail.submit-box.info.binding
(Hardcover),
Book condition
Very Good
Price
€2.79

Payment methods

3.5
Okay
113 Ratings

We’re missing your review here.