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Identifies specific behaviors and attitudes common to the Millenial generation, and shows businesses how to build a listening and participation strategy, engage new social tools, and incorporate fun into the brand experience.
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Marketing to Millennials, Jeff Fromm, Christie Garton
- Language
- Released
- 2013
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Marketing to Millennials
- Subtitle
- Reach the Largest and Most Influential Generation of Consumers Ever
- Language
- English
- Authors
- Jeff Fromm, Christie Garton
- Publisher
- Amacom
- Released
- 2013
- Format
- Hardcover
- Pages
- 202
- ISBN10
- 0814433227
- ISBN13
- 9780814433225
- Series
- Rating
- 3.45 out of 5
- Description
- Identifies specific behaviors and attitudes common to the Millenial generation, and shows businesses how to build a listening and participation strategy, engage new social tools, and incorporate fun into the brand experience.