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A comprehensive introduction to theory and professional practice in the fast-growing field of public relations. The authors outline the core principles of public relations, and explain the public relations role in both the public and private sectors. They show how to develop a public relations strategy for an organisation.
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Public Relations, Clara Zawawi, Jane Johnston
- Language
- Released
- 2000
- product-detail.submit-box.info.binding
- (Paperback)
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