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A concise, fascinating, and practical guide to consumer behaviour, bringing essential theories to life through an impressive array of engaging international case studies.
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Consumer Behavior, Isabelle Szmigin, Maria Piacentini
- Language
- Released
- 2022
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- (Paperback)
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- Title
- Consumer Behavior
- Language
- English
- Authors
- Isabelle Szmigin, Maria Piacentini
- Publisher
- Oxford University Press
- Released
- 2022
- Format
- Paperback
- Pages
- 582
- ISBN10
- 0198862563
- ISBN13
- 9780198862567
- Series
- Rating
- 3.5 out of 5
- Description
- A concise, fascinating, and practical guide to consumer behaviour, bringing essential theories to life through an impressive array of engaging international case studies.