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More about the book
Competitive How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications. The book presents a comprehensive review of the entire brand spectrum,
Book purchase
Competitive Success, John A. Davis
- Language
- Released
- 2010,
- Book condition
- Good
- Price
- €2.49
Payment methods
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