Sold out
More about the book
Competitive How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications. The book presents a comprehensive review of the entire brand spectrum,
Book purchase
Competitive Success, John A. Davis
- Language
- Released
- 2010
- product-detail.submit-box.info.binding
- (Paperback)
We’ll email you as soon as we track it down.
Payment methods
We’re missing your review here.
- Title
- Competitive Success
- Subtitle
- How Branding Adds Value
- Language
- English
- Authors
- John A. Davis
- Publisher
- John Wiley & Sons
- Released
- 2010
- Format
- Paperback
- Pages
- 397
- ISBN10
- 0470998229
- ISBN13
- 9780470998229
- Series
- Rating
- 3.5 out of 5
- Description
- Competitive How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications. The book presents a comprehensive review of the entire brand spectrum,