More about the book
Competitive How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications. The book presents a comprehensive review of the entire brand spectrum,
Book purchase
Competitive Success, John A. Davis
- Language
- Released
- 2010
We’ll email you as soon as we track it down.
Payment methods
We’re missing your review here.