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Competitive How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications. The book presents a comprehensive review of the entire brand spectrum,
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Competitive Success, John A. Davis
- Language
- Released
- 2010
- product-detail.submit-box.info.binding
- (Paperback)
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