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Argues that disruption theory, the belief that great breakthroughs are the fringe technologies that redefine their categories, is the only method for accurately predicting a company or product's success.
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The Innovator's Manifesto, Michael E. Raynor
- Language
- Released
- 2011
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- (Hardcover)
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- Title
- The Innovator's Manifesto
- Subtitle
- Deliberate Disruption for Transformational Growth
- Language
- English
- Authors
- Michael E. Raynor
- Publisher
- Random House Digital, Inc.
- Released
- 2011
- Format
- Hardcover
- Pages
- 244
- ISBN10
- 0385531664
- ISBN13
- 9780385531665
- Series
- Rating
- 3.4 out of 5
- Description
- Argues that disruption theory, the belief that great breakthroughs are the fringe technologies that redefine their categories, is the only method for accurately predicting a company or product's success.