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This work discusses key topics from social and consumer psychology. It cover issues such as the impact of advertising on consumer behaviour, how consumers make sense of advertising and what manages to 'get across' and why?
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The Psychology of Advertising, Wolfgang Stroebe, Bob Michaël Fennis
- Language
- Released
- 2010
- Binding
- (Hardcover)
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- Title
- The Psychology of Advertising
- Language
- English
- Authors
- Wolfgang Stroebe, Bob Michaël Fennis
- Publisher
- Routledge
- Released
- 2010
- Format
- Hardcover
- Pages
- 329
- ISBN10
- 0415442737
- ISBN13
- 9780415442732
- Series
- Rating
- 4.15 out of 5
- Description
- This work discusses key topics from social and consumer psychology. It cover issues such as the impact of advertising on consumer behaviour, how consumers make sense of advertising and what manages to 'get across' and why?