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- 329 pages
- 12 hours of reading
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This work discusses key topics from social and consumer psychology. It cover issues such as the impact of advertising on consumer behaviour, how consumers make sense of advertising and what manages to 'get across' and why?
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The Psychology of Advertising, Bob Michaël Fennis, Wolfgang Stroebe
- Language
- Released
- 2010
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- The Psychology of Advertising
- Language
- English
- Authors
- Bob Michaël Fennis, Wolfgang Stroebe
- Publisher
- Routledge
- Released
- 2010
- Format
- Hardcover
- Pages
- 329
- ISBN10
- 0415442737
- ISBN13
- 9780415442732
- Series
- Tags
- Non-Fiction, Social Sciences, Business, Business & Management, Psychological Topics, Psychology, Marketing & Sales
- Rating
- 4.15 out of 5
- Description
- This work discusses key topics from social and consumer psychology. It cover issues such as the impact of advertising on consumer behaviour, how consumers make sense of advertising and what manages to 'get across' and why?