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The Psychology of Advertising

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This work discusses key topics from social and consumer psychology. It cover issues such as the impact of advertising on consumer behaviour, how consumers make sense of advertising and what manages to 'get across' and why?

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The Psychology of Advertising, Bob Michaël Fennis, Wolfgang Stroebe

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Language
Released
2010
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(Hardcover),
Book condition
Damaged
Price
€1.73

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4.2
Very Good
27 Ratings

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