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This study explores the growing importance of public relations and demonstrates its integration into a company's marketing strategies. The author uses numerous case studies to introduce readers to some of the innovative techniques used by leading companies.
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The Marketer's Guide to Public Relations, Thomas L. Harrison
- Language
- Released
- 1993
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- (Paperback)
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- Title
- The Marketer's Guide to Public Relations
- Language
- English
- Authors
- Thomas L. Harrison
- Publisher
- Wiley
- Released
- 1993
- Format
- Paperback
- Pages
- 320
- ISBN10
- 0471579629
- ISBN13
- 9780471579625
- Series
- Rating
- 4.65 out of 5
- Description
- This study explores the growing importance of public relations and demonstrates its integration into a company's marketing strategies. The author uses numerous case studies to introduce readers to some of the innovative techniques used by leading companies.