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The Marketer's Guide to Public Relations

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4.7(18)Add rating

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  • 320 pages
  • 12 hours of reading

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This study explores the growing importance of public relations and demonstrates its integration into a company's marketing strategies. The author uses numerous case studies to introduce readers to some of the innovative techniques used by leading companies.

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The Marketer's Guide to Public Relations, Thomas L. Harrison

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Released
1993
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(Paperback)
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4.7
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18 Ratings

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