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Presents the microeconomic issues which concern the firm; demand analysis, the study of costs and the structure of markets. Examines the optical response of the firm to predicted changes in macroeconomic environment, and studies the theories of managerial behaviour
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Economics for Managers, Geraint Johnes
- Language
- Released
- 1990
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- (Paperback)
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- Title
- Economics for Managers
- Language
- English
- Authors
- Geraint Johnes
- Publisher
- Prentice Hall
- Released
- 1990
- Format
- Paperback
- Pages
- 286
- ISBN10
- 013224585X
- ISBN13
- 9780132245852
- Series
- Description
- Presents the microeconomic issues which concern the firm; demand analysis, the study of costs and the structure of markets. Examines the optical response of the firm to predicted changes in macroeconomic environment, and studies the theories of managerial behaviour