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A complete examination of how the company internationalizes its operations from an analysis of the social, political, business and competitive environments, to the development of strategies for entering international markets. Also describes how international marketing strategies are implemented through selling and negotiations.
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International Marketing Strategy, Frank Bradley
- Language
- Released
- 1995
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- (Paperback)
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- Title
- International Marketing Strategy
- Language
- English
- Authors
- Frank Bradley
- Publisher
- Prentice Hall
- Released
- 1995
- Format
- Paperback
- ISBN10
- 0131495275
- ISBN13
- 9780131495272
- Series
- Description
- A complete examination of how the company internationalizes its operations from an analysis of the social, political, business and competitive environments, to the development of strategies for entering international markets. Also describes how international marketing strategies are implemented through selling and negotiations.