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Profiling the eighteen- to forty-year-old consumer market as the most coveted and hard-to-reach consumer segment, a co-author of Don't Think Pink reveals how the buying habits of generations X and Y can be anticipated and identifies ten personality characteristics with which businesses can profitably connect. 35,000 first printing.
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Mind Your X's and Y's, Cheri Hanson, Lisa Johnson
- Language
- Released
- 2006
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Mind Your X's and Y's
- Language
- English
- Authors
- Cheri Hanson, Lisa Johnson
- Publisher
- Simon and Schuster
- Released
- 2006
- Format
- Hardcover
- Pages
- 288
- ISBN10
- 0743277503
- ISBN13
- 9780743277501
- Series
- Rating
- 3.4 out of 5
- Description
- Profiling the eighteen- to forty-year-old consumer market as the most coveted and hard-to-reach consumer segment, a co-author of Don't Think Pink reveals how the buying habits of generations X and Y can be anticipated and identifies ten personality characteristics with which businesses can profitably connect. 35,000 first printing.