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A guide for brands on putting back the missing ingredient in marketing to build loyal customers. It also helps foster consumer (and employee) evangelists, and create a connection that goes beyond profit.
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Personality Not Included, Rohit Bhargava
- Language
- Released
- 2008
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Personality Not Included
- Language
- English
- Authors
- Rohit Bhargava
- Publisher
- McGraw-Hill
- Released
- 2008
- Format
- Hardcover
- ISBN10
- 0071545212
- ISBN13
- 9780071545211
- Series
- Tags
- Non-Fiction, Business, Self-Help, Entrepreneurship, Marketing and PR, Advertising and Promotion, Strategic Marketing
- Rating
- 3.85 out of 5
- Description
- A guide for brands on putting back the missing ingredient in marketing to build loyal customers. It also helps foster consumer (and employee) evangelists, and create a connection that goes beyond profit.