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This book should be of interest to students of advertising, advertising copy and layout, advertising campaigns, and creative strategy within departments of journalism, business and marketing.
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Creative Strategy in Advertising, A. Jerome Jewler
- Language
- Released
- 1992
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Creative Strategy in Advertising
- Language
- English
- Authors
- A. Jerome Jewler
- Publisher
- Wadsworth Publishing Company
- Released
- 1992
- Format
- Paperback
- ISBN10
- 0534162908
- ISBN13
- 9780534162900
- Series
- Tags
- Non-Fiction, Business, Business & Management, Marketing & Sales, Marketing and PR, Advertising and Promotion
- Rating
- 2.75 out of 5
- Description
- This book should be of interest to students of advertising, advertising copy and layout, advertising campaigns, and creative strategy within departments of journalism, business and marketing.