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- 180 pages
- 7 hours of reading
More about the book
This provocative and candid book goes behind the scenes to reveal the secret of success behind a number of leading UK retailers. It includes in-depth case studies on John Lewis, Selfridges, Carphone Warehouse, Oddbins, Topshop, B&Q and HMV and unique insight from a number of top retail analysts and commentators.
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People Don't Buy what You Sell, Max Brand
- Language
- Released
- 2005
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- People Don't Buy what You Sell
- Subtitle
- They Buy what You Stand for
- Language
- English
- Authors
- Max Brand
- Publisher
- Management Books 2000 Ltd
- Released
- 2005
- Format
- Paperback
- Pages
- 180
- ISBN10
- 1852524979
- ISBN13
- 9781852524975
- Series
- Rating
- 3.5 out of 5
- Description
- This provocative and candid book goes behind the scenes to reveal the secret of success behind a number of leading UK retailers. It includes in-depth case studies on John Lewis, Selfridges, Carphone Warehouse, Oddbins, Topshop, B&Q and HMV and unique insight from a number of top retail analysts and commentators.