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Sell booksMedia and Communication Research
An Introduction to Qualitative and Quantitative Approaches
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Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humor - in his latest book, Media and Communication Research Methods . Combining both qualitative and quantitative research methods, this introductory text covers the topics thoroughly and is clearly written and fun-to-read. This book is ideal for beginning research students both at the graduate and undergraduate level because it is clear, concise, and accompanied by many detailed examples.
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Media and Communication Research, Arthur Asa Berger
- Language
- Released
- 2000
- Binding
- (Paperback)
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- Title
- Media and Communication Research
- Subtitle
- An Introduction to Qualitative and Quantitative Approaches
- Language
- English
- Authors
- Arthur Asa Berger
- Publisher
- SAGE Publications Ltd
- Released
- 2000
- Format
- Paperback
- ISBN10
- 0761918531
- ISBN13
- 9780761918530
- Series
- Rating
- 3 out of 5
- Description
- Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humor - in his latest book, Media and Communication Research Methods . Combining both qualitative and quantitative research methods, this introductory text covers the topics thoroughly and is clearly written and fun-to-read. This book is ideal for beginning research students both at the graduate and undergraduate level because it is clear, concise, and accompanied by many detailed examples.