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  • 224 pages
  • 8 hours of reading

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Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions -- envy, fear, lust and ambition. But the industry itself is far more subtle and complex than many people might assume.

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Advertising Cultures, Timothy Dwight deWaal Malefyt, Brian Moeran

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Released
2003
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(Paperback)
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