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- 224 pages
- 8 hours of reading
More about the book
Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions -- envy, fear, lust and ambition. But the industry itself is far more subtle and complex than many people might assume.
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Advertising Cultures, Timothy Dwight deWaal Malefyt, Brian Moeran
- Language
- Released
- 2003
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Advertising Cultures
- Language
- English
- Publisher
- Routledge
- Released
- 2003
- Format
- Paperback
- Pages
- 224
- ISBN10
- 1859736785
- ISBN13
- 9781859736784
- Series
- Tags
- Non-Fiction, Social Sciences, Business, Business & Management, Psychological Topics, Culture and Society, Emotions
- Rating
- 3.4 out of 5
- Description
- Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions -- envy, fear, lust and ambition. But the industry itself is far more subtle and complex than many people might assume.