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This manual explains how the overall character and style of the design concept determines its success - or failure - in the marketplace. It explores how to understand, analyze and anticipate market and client needs, offering various design options that can be used.
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Design and Marketing, Alan Swann
- Language
- Released
- 1990
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- (Hardcover)
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- Title
- Design and Marketing
- Language
- English
- Authors
- Alan Swann
- Publisher
- Phaidon Press
- Released
- 1990
- Format
- Hardcover
- Pages
- 144
- ISBN10
- 0714826472
- ISBN13
- 9780714826479
- Series
- Tags
- Non-Fiction, Art & Culture, Business, Business & Management, Design, Marketing & Sales, Marketing and PR
- Description
- This manual explains how the overall character and style of the design concept determines its success - or failure - in the marketplace. It explores how to understand, analyze and anticipate market and client needs, offering various design options that can be used.