Sold out
More about the book
The 1956 edition of this book may be regarded as seminal within sociology, spawning a whole field of qualitative opinion research that has continued to evolve through half a century of inquiry. This is a reissue of the book, with a new preface by Merton, a select bibliography of writings on the focused interview and focus group research, and a new introduction that traces the diffusion of Merton's technique from sociology to other fields, including history, psychology, mass media and marketing research.
Book purchase
The Focused Interview, Robert King Merton
- Language
- Released
- 1990
- product-detail.submit-box.info.binding
- (Paperback)
We’ll email you as soon as we track it down.
Payment methods
We’re missing your review here.
- Title
- The Focused Interview
- Language
- English
- Authors
- Robert King Merton
- Publisher
- Free Press
- Released
- 1990
- Format
- Paperback
- Pages
- 200
- ISBN10
- 0029209862
- ISBN13
- 9780029209868
- Series
- Rating
- 3.8 out of 5
- Description
- The 1956 edition of this book may be regarded as seminal within sociology, spawning a whole field of qualitative opinion research that has continued to evolve through half a century of inquiry. This is a reissue of the book, with a new preface by Merton, a select bibliography of writings on the focused interview and focus group research, and a new introduction that traces the diffusion of Merton's technique from sociology to other fields, including history, psychology, mass media and marketing research.