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This title tells the story of how the innovative St Luke's ad agency was founded, describes and explains the business practice and philosophy behind St Luke's and examines its application to other companies in other industries.
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Creative Company, Andy Law
- Language
- Released
- 1999
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Creative Company
- Subtitle
- How St. Luke's Became "the Ad Agency to End All Ad Agencies"
- Language
- English
- Authors
- Andy Law
- Publisher
- Wiley
- Released
- 1999
- Format
- Hardcover
- Pages
- 288
- ISBN10
- 0471350265
- ISBN13
- 9780471350262
- Series
- Rating
- 3.7 out of 5
- Description
- This title tells the story of how the innovative St Luke's ad agency was founded, describes and explains the business practice and philosophy behind St Luke's and examines its application to other companies in other industries.