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The Mental World of Brands

Mind, Memory, and Brand Success

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466 pages
17 hours of reading

Fiction

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The Mental World of Brands, Giep Franzen, Margot Bouwman

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Released: 2001
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Title: The Mental World of Brands
Subtitle: Mind, Memory, and Brand Success
Language: English
Authors: Giep Franzen, Margot Bouwman
Publisher: World Advertising Research Center
Released: 2001
Format: Paperback
Pages: 466
ISBN10: 1841160814
ISBN13: 9781841160818
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Tags: Fiction
Rating: 4.2 out of 5