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Branding can inspire innovation in products and services, creating value for organisations and consumers alike. This book examines the connections between branding, design, and innovation. It argues that branding is not merely a branch of advertising, but a tool for driving sustainable growth in organisations
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Brand Driven Innovation, Erik Roscam Abbing
- Language
- Released
- 2010
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- (Paperback)
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- Title
- Brand Driven Innovation
- Subtitle
- Strategies for Development and Design
- Language
- English
- Authors
- Erik Roscam Abbing
- Publisher
- AVA Publishing
- Released
- 2010
- Format
- Paperback
- ISBN10
- 294041128X
- ISBN13
- 9782940411283
- Series
- Tags
- Non-Fiction, Art & Culture, Business, Business & Management, Design, Marketing & Sales, Marketing and PR
- Rating
- 4.1 out of 5
- Description
- Branding can inspire innovation in products and services, creating value for organisations and consumers alike. This book examines the connections between branding, design, and innovation. It argues that branding is not merely a branch of advertising, but a tool for driving sustainable growth in organisations