Sold out
More about the book
The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.
Book purchase
The Public Relations Writer's Handbook, Merry Aronson, Don Spetner, Carol Ames
- Language
- Released
- 2007
- product-detail.submit-box.info.binding
- (Hardcover)
We’ll email you as soon as we track it down.
Payment methods
We’re missing your review here.
- Title
- The Public Relations Writer's Handbook
- Language
- English
- Authors
- Merry Aronson, Don Spetner, Carol Ames
- Publisher
- Jossey-Bass
- Released
- 2007
- Format
- Hardcover
- ISBN10
- 0787986313
- ISBN13
- 9780787986315
- Series
- Tags
- Non-Fiction, Business, Business & Management, Marketing & Sales, Writing, Marketing and PR, Communication
- Rating
- 3.6 out of 5
- Description
- The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.