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Museums have moved from a product to a marketing focus over the years. This book features a range of international case studies that demonstrate the museum experience and draw out the particular challenges that museums and galleries of varying sizes and types face in the global marketplace.
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Museum Marketing, Ruth Rentschler, Anne-Marie Hede
- Language
- Released
- 2007
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- (Paperback)
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- Title
- Museum Marketing
- Subtitle
- Competing in the Global Marketplace
- Language
- English
- Authors
- Ruth Rentschler, Anne-Marie Hede
- Publisher
- Butterworth-Heinemann
- Released
- 2007
- Format
- Paperback
- Pages
- 270
- ISBN10
- 0750680652
- ISBN13
- 9780750680653
- Series
- Rating
- 4 out of 5
- Description
- Museums have moved from a product to a marketing focus over the years. This book features a range of international case studies that demonstrate the museum experience and draw out the particular challenges that museums and galleries of varying sizes and types face in the global marketplace.