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This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary.
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Recycling and Redesigning Logos, Michael Hodgson
- Language
- Released
- 2010
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Recycling and Redesigning Logos
- Language
- English
- Authors
- Michael Hodgson
- Publisher
- Rockport Publishers
- Released
- 2010
- Format
- Hardcover
- Pages
- 192
- ISBN10
- 1592536115
- ISBN13
- 9781592536115
- Series
- Description
- This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary.