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This text ties together a conceptual foundation of consumer behaviour with an applications orientation. It is intended for undergraduate-level courses in consumer behaviour and also as an introductory course at MBA level.
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Consumer Behavior and Marketing Action, Henry Assael
- Language
- Released
- 1995
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- (Hardcover)
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- Title
- Consumer Behavior and Marketing Action
- Language
- English
- Authors
- Henry Assael
- Publisher
- South Western Educational Publishing
- Released
- 1995
- Format
- Hardcover
- ISBN10
- 0538844337
- ISBN13
- 9780538844338
- Series
- Description
- This text ties together a conceptual foundation of consumer behaviour with an applications orientation. It is intended for undergraduate-level courses in consumer behaviour and also as an introductory course at MBA level.