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This guide to advertising offers a comprehensive view of the visual impact of advertising, looking at press, television, radio, leaflets and posters. It contains many examples and case-studies, which are based on the campaigns of household names, such as Cadbury and Budweiser. The book makes use of student activities and assignments throughout. It also offers up-to-date statistics on the subject.
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Advertising, Sandra Cottier Bunting
- Language
- Released
- 1996
- Binding
- (Paperback)
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- Title
- Advertising
- Language
- English
- Authors
- Sandra Cottier Bunting
- Publisher
- Hodder Arnold H&S
- Released
- 1996
- Format
- Paperback
- Pages
- 224
- ISBN10
- 0340631570
- ISBN13
- 9780340631577
- Series
- Rating
- 4 out of 5
- Description
- This guide to advertising offers a comprehensive view of the visual impact of advertising, looking at press, television, radio, leaflets and posters. It contains many examples and case-studies, which are based on the campaigns of household names, such as Cadbury and Budweiser. The book makes use of student activities and assignments throughout. It also offers up-to-date statistics on the subject.