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Come the single market, businesses will have to decide whether brands can cross borders and, if so, how to facilitate such transferences. This book considers the effects of the single market on marketing, the media, advertising, public relations and retailing.
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Marketing, Various authors
- Language
- Released
- 1989
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Marketing
- Subtitle
- Communicating with the Consumer
- Language
- English
- Authors
- Various authors
- Publisher
- Mercury Business Books
- Released
- 1989
- Format
- Hardcover
- ISBN10
- 1852510323
- ISBN13
- 9781852510329
- Series
- Description
- Come the single market, businesses will have to decide whether brands can cross borders and, if so, how to facilitate such transferences. This book considers the effects of the single market on marketing, the media, advertising, public relations and retailing.