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- 698 pages
- 25 hours of reading
More about the book
This book is a strategic look at consumer behavior in order to guide successful marketing activities. "The Wheel of Consumer Analysis" is the organizing factor in the book.
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Consumer Behavior, J. Paul Peter, Jerry C. Jerry Corrie Olson
- Language
- Released
- 1987
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Consumer Behavior
- Subtitle
- Marketing Strategy Perspectives
- Language
- English
- Publisher
- McGraw-Hill/Irwin
- Released
- 1987
- Format
- Hardcover
- Pages
- 698
- ISBN10
- 0256031770
- ISBN13
- 9780256031775
- Series
- Rating
- 5 out of 5
- Description
- This book is a strategic look at consumer behavior in order to guide successful marketing activities. "The Wheel of Consumer Analysis" is the organizing factor in the book.