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Parameters
- 698 pages
- 25 hours of reading
More about the book
This book is a strategic look at consumer behavior in order to guide successful marketing activities. "The Wheel of Consumer Analysis" is the organizing factor in the book.
Book purchase
Consumer Behavior, J. Paul Peter, Jerry C. Jerry Corrie Olson
- Language
- Released
- 1987
- product-detail.submit-box.info.binding
- (Hardcover)
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