More about the book
This book is a strategic look at consumer behavior in order to guide successful marketing activities. "The Wheel of Consumer Analysis" is the organizing factor in the book.
Book purchase
Consumer Behavior, J. Paul Peter, Jerry C. Jerry Corrie Olson
- Language
- Released
- 1987
- product-detail.submit-box.info.binding
- (Hardcover)
We’ll email you as soon as we track it down.
Payment methods
No one has rated yet.