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This book illustrates the real behavior of everyday consumers and shows how marketers, consumer activists, and public officials influence that behavior. It is organized around an underlying framework that reflects the way marketers look at consumers.
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Consumer Behavior, Fred D. Reynolds, William D. Wells
- Language
- Released
- 1977
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Consumer Behavior
- Language
- English
- Authors
- Fred D. Reynolds, William D. Wells
- Released
- 1977
- Format
- Paperback
- Pages
- 436
- ISBN10
- 0070520313
- ISBN13
- 9780070520318
- Series
- Tags
- Consumer Society
- Description
- This book illustrates the real behavior of everyday consumers and shows how marketers, consumer activists, and public officials influence that behavior. It is organized around an underlying framework that reflects the way marketers look at consumers.