Bookbot

Consumer Behavior

Parameters

  • 436 pages
  • 16 hours of reading

More about the book

This book illustrates the real behavior of everyday consumers and shows how marketers, consumer activists, and public officials influence that behavior. It is organized around an underlying framework that reflects the way marketers look at consumers.

Book purchase

Consumer Behavior, Fred D. Reynolds, William D. Wells

Language
Released
,
Book condition
Good
Price
€19.99

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