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Consumer Behavior
Parameters
- 436 pages
- 16 hours of reading
More about the book
This book illustrates the real behavior of everyday consumers and shows how marketers, consumer activists, and public officials influence that behavior. It is organized around an underlying framework that reflects the way marketers look at consumers.
Book purchase
Consumer Behavior, William D. Wells, Fred D. Reynolds
- Language
- Released
- 1977
- Binding
- (Paperback),
- Book condition
- Good
- Price
- €5.69
Payment methods
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- Title
- Consumer Behavior
- Language
- English
- Authors
- William D. Wells, Fred D. Reynolds
- Released
- 1977
- Format
- Paperback
- Pages
- 436
- ISBN10
- 0070520313
- ISBN13
- 9780070520318
- Series
- Description
- This book illustrates the real behavior of everyday consumers and shows how marketers, consumer activists, and public officials influence that behavior. It is organized around an underlying framework that reflects the way marketers look at consumers.