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Focus Groups
Theory and Practice
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This new, updated edition of the widely cited classic offers a unique blend of theory and practice in a single, easy to read source. The Second Edition of Focus Groups: Theory and Practice provides a systematic treatment of the design, conduct, and interpretation of focus group discussions within the context of social science research and theory.
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Focus Groups, David W. C. Stewart, Prem N. Shamdasani, Dennis W. Rook
- Language
- Released
- 2007
- Binding
- (Paperback)
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- Title
- Focus Groups
- Subtitle
- Theory and Practice
- Language
- English
- Publisher
- SAGE Publications Ltd
- Released
- 2007
- Format
- Paperback
- Pages
- 200
- ISBN10
- 076192583X
- ISBN13
- 9780761925835
- Series
- Categories
- Tags
- Business
- Rating
- 3.4 out of 5
- Description
- This new, updated edition of the widely cited classic offers a unique blend of theory and practice in a single, easy to read source. The Second Edition of Focus Groups: Theory and Practice provides a systematic treatment of the design, conduct, and interpretation of focus group discussions within the context of social science research and theory.