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This new, updated edition of the widely cited classic offers a unique blend of theory and practice in a single, easy to read source. The Second Edition of Focus Groups: Theory and Practice provides a systematic treatment of the design, conduct, and interpretation of focus group discussions within the context of social science research and theory.
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Focus Groups, David W. C. Stewart, Prem N. Shamdasani, Dennis W. Rook
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- Released
- 2007
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- (Paperback)
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