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Discusses product life cycles, new technology, new brands, repositioning, distribution, new product development and design, marketing plans, and pricing
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Pioneering New Products, Edwin E. Bobrow, Dennis W. Shafer
- Language
- Released
- 1987
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Pioneering New Products
- Subtitle
- A Market Survival Guide
- Language
- English
- Authors
- Edwin E. Bobrow, Dennis W. Shafer
- Publisher
- Irwin Professional Publishing
- Released
- 1987
- Format
- Hardcover
- ISBN10
- 0870946218
- ISBN13
- 9780870946219
- Series
- Description
- Discusses product life cycles, new technology, new brands, repositioning, distribution, new product development and design, marketing plans, and pricing