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More about the book
Discusses product life cycles, new technology, new brands, repositioning, distribution, new product development and design, marketing plans, and pricing
Book purchase
Pioneering New Products, Edwin E. Bobrow, Dennis W. Shafer
- Unrelated signature
- Language
- Released
- 1987
- product-detail.submit-box.info.binding
- (Hardcover),
- Book condition
- Damaged
- Price
- €3.11
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