More about the book
Levinson's new book is a nuts-and-bolts approach to his revolutionary guerrilla marketing technique, targeted to the more than 11 million small and medium-sized businesses nationwide in need of successful marketing solutions. Levinson identifies 100 "weapons" that minimize expenses and maximize profits.
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Guerrilla Marketing Weapons, Jay C. Levinson
- Language
- Released
- 1990
- product-detail.submit-box.info.binding
- (Paperback)
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