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Explains how to develop and evaluate business strategies, select profitable markets, assess relative quality, and monitor market evolution
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The PIMS Principles, Robert Dow Buzzell, Bradley T. Gale
- Language
- Released
- 1987
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- (Hardcover)
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- Title
- The PIMS Principles
- Subtitle
- Linking Strategy to Performance
- Language
- English
- Authors
- Robert Dow Buzzell, Bradley T. Gale
- Publisher
- Simon and Schuster
- Released
- 1987
- Format
- Hardcover
- ISBN10
- 0029044308
- ISBN13
- 9780029044308
- Series
- Rating
- 4.35 out of 5
- Description
- Explains how to develop and evaluate business strategies, select profitable markets, assess relative quality, and monitor market evolution