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In the new world of e-business, how does a company value its Internet efforts and create a business model? Afuah and Tucci show you how and include 14 case studies including Microsoft, Netscape, Sun Systems, iVillage, GMBuyPower, HotMail, and Bertelsman.
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Internet Business Models and Strategies, Allan Afuah, Christopher L. Tucci
- Language
- Released
- 2001
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Internet Business Models and Strategies
- Subtitle
- Text and Cases
- Language
- English
- Authors
- Allan Afuah, Christopher L. Tucci
- Publisher
- McGraw-Hill
- Released
- 2001
- Format
- Paperback
- Pages
- 358
- ISBN10
- 0071180990
- ISBN13
- 9780071180993
- Series
- Description
- In the new world of e-business, how does a company value its Internet efforts and create a business model? Afuah and Tucci show you how and include 14 case studies including Microsoft, Netscape, Sun Systems, iVillage, GMBuyPower, HotMail, and Bertelsman.