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Relationship marketing Mission statement Market segmentation
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The Essence of Services Marketing, Adrian Payne
- Language
- Released
- 1993
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- (Paperback)
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- Title
- The Essence of Services Marketing
- Language
- English
- Authors
- Adrian Payne
- Publisher
- Prentice-Hall
- Released
- 1993
- Format
- Paperback
- ISBN10
- 013284852X
- ISBN13
- 9780132848527
- Series
- Rating
- 3.65 out of 5
- Description
- Relationship marketing Mission statement Market segmentation
