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"This exciting, user-friendly textbook provides a colourful and engaging introduction to online marketing. It is suitable for students, studying internet marketing, e-marketing, e-commerce, or e-business, as part of specialised marketing programmes or mainstream business management programmes." -- From the back cover
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Online Marketing, Richard Gay Pardee, Alan Charlesworth, Rita Esen
- Language
- Released
- 2007
- Binding
- (Paperback)
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- Title
- Online Marketing
- Language
- English
- Authors
- Richard Gay Pardee, Alan Charlesworth, Rita Esen
- Publisher
- Oxford University Press
- Released
- 2007
- Format
- Paperback
- ISBN10
- 0199265852
- ISBN13
- 9780199265855
- Series
- Rating
- 3.35 out of 5
- Description
- "This exciting, user-friendly textbook provides a colourful and engaging introduction to online marketing. It is suitable for students, studying internet marketing, e-marketing, e-commerce, or e-business, as part of specialised marketing programmes or mainstream business management programmes." -- From the back cover