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- 139 pages
- 5 hours of reading
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This work has a clearly defined goal: to make marketing easy to understand and easy to carry out. With graphics, tables and charts, and a jargon-free text, it covers issues such as planning, understanding the market and fixing the right price, along with a series of case studies.
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Marketing, Jack Pigden, Jim Foley
- Language
- Released
- 1999
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Marketing
- Subtitle
- The Foundation of Successful Business
- Language
- English
- Authors
- Jack Pigden, Jim Foley
- Released
- 1999
- Format
- Paperback
- Pages
- 139
- ISBN10
- 1861081243
- ISBN13
- 9781861081247
- Series
- Description
- This work has a clearly defined goal: to make marketing easy to understand and easy to carry out. With graphics, tables and charts, and a jargon-free text, it covers issues such as planning, understanding the market and fixing the right price, along with a series of case studies.