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More about the book
This work has a clearly defined goal: to make marketing easy to understand and easy to carry out. With graphics, tables and charts, and a jargon-free text, it covers issues such as planning, understanding the market and fixing the right price, along with a series of case studies.
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Marketing, Jack Pigden, Jim Foley
- Language
- Released
- 1999
- product-detail.submit-box.info.binding
- (Paperback)
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