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- 233 pages
- 9 hours of reading
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Covers various buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; and, the green and the global consumer. This book locates the development of both marketing ideas and applications within the wider global, social and economic contexts.
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Contemporary Issues in Marketing and Consumer Behaviour, Elizabeth Parsons, Pauline Maclaran
- Language
- Released
- 2009
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Contemporary Issues in Marketing and Consumer Behaviour
- Language
- English
- Authors
- Elizabeth Parsons, Pauline Maclaran
- Publisher
- Routledge
- Released
- 2009
- Format
- Paperback
- Pages
- 233
- ISBN10
- 0750687398
- ISBN13
- 9780750687393
- Series
- Tags
- Non-Fiction, Business, Business & Management, Marketing & Sales, Marketing and PR, Consumer Society, Consumer Behavior
- Rating
- 4.3 out of 5
- Description
- Covers various buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; and, the green and the global consumer. This book locates the development of both marketing ideas and applications within the wider global, social and economic contexts.