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Works through the various stages in formulating and implementing strategy, beginning with an analysis of the firm's status, developing where the firm should be going, and concluding with an explanation of techniques for maintaining competitive position. This text includes pedagogical features that illustrate marketing strategy in practice.
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Marketing Strategy, Jim Blythe
- Language
- Released
- 2002
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- (Paperback)
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- Title
- Marketing Strategy
- Language
- English
- Authors
- Jim Blythe
- Publisher
- McGraw-Hill Education
- Released
- 2002
- Format
- Paperback
- ISBN10
- 0077098420
- ISBN13
- 9780077098421
- Series
- Rating
- 4 out of 5
- Description
- Works through the various stages in formulating and implementing strategy, beginning with an analysis of the firm's status, developing where the firm should be going, and concluding with an explanation of techniques for maintaining competitive position. This text includes pedagogical features that illustrate marketing strategy in practice.