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More about the book
This handbook discusses how to market products and services effectively when starting and running your own business. It features practical text and advice with at-a-glance tip boxes, real-life case studies, questionnaires and checklists. The appendices offer country-specific information.
Book purchase
Effective marketing, Peter Hingston
- Traces of moisture / spills
- Language
- Released
- 2001
- product-detail.submit-box.info.binding
- (Hardcover),
- Book condition
- Damaged
- Price
- €7.50
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