Bookbot

Marketing the Professional Services Firm

Applying the Principles and the Science of Marketing to the Professions

More about the book

The reach of the professional services sector has become vast and global now including everything from big accountancy and consultancy firms to the services division of such giants as IBM leading to a number of new challenges, the biggest of which is the maturing of the market. New thinking is required.

Book purchase

Marketing the Professional Services Firm, Laurie Young

Language
Released
2005
product-detail.submit-box.info.binding
(Hardcover),
Book condition
Very Good
Price
€9.99

Payment methods

No one has rated yet.Add rating