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Marketing the Professional Services Firm
Applying the Principles and the Science of Marketing to the Professions
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The reach of the professional services sector has become vast and global now including everything from big accountancy and consultancy firms to the services division of such giants as IBM leading to a number of new challenges, the biggest of which is the maturing of the market. New thinking is required.
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Marketing the Professional Services Firm, Laurie Young
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- Released
- 2005
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- (Hardcover)
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