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- Title
- Principles of Marketing
- Language
- English
- Authors
- Robert F. Lusch, Virginia N. Lusch
- Publisher
- Kent Pub. Co.
- Released
- 1987
- Format
- Hardcover
- Pages
- 757
- ISBN10
- 0534038972
- ISBN13
- 9780534038977
- Series
- Tags
- Business, Marketing and PR
