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This concise introduction to marketing includes activities, cases and questions and covers the Internet and marketing information systems. It also includes material on ethics and relationship marketing
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Marketing, Elizabeth Hill
- Language
- Released
- 1999
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Marketing
- Language
- English
- Authors
- Elizabeth Hill
- Publisher
- Financial Times/Prentice Hall
- Released
- 1999
- Format
- Paperback
- ISBN10
- 0582369371
- ISBN13
- 9780582369375
- Series
- Description
- This concise introduction to marketing includes activities, cases and questions and covers the Internet and marketing information systems. It also includes material on ethics and relationship marketing