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Describes the essentials of electronic commerce - how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. With its managerial orientation and interdisciplinary approach, this book is for beginners as well as graduate students in e-commerce.
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Electronic Commerce 2006, Efraim Turbain
- Language
- Released
- 2006
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Electronic Commerce 2006
- Subtitle
- A Managerial Perspective
- Language
- English
- Authors
- Efraim Turbain
- Publisher
- Prentice Hall
- Released
- 2006
- Format
- Hardcover
- ISBN10
- 0131854615
- ISBN13
- 9780131854611
- Series
- Rating
- 3.9 out of 5
- Description
- Describes the essentials of electronic commerce - how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. With its managerial orientation and interdisciplinary approach, this book is for beginners as well as graduate students in e-commerce.